Commercial Cleaning Corporation
Janitorial & Building Maintenance
Challenge
Dust Detail Eco Cleaners is the region’s leading provider of janitorial and building maintenance services that helps create clean, safe workspaces. When the company sought NovaLink’s support, an outdated website that was poorly structured and styled made attracting prospects—as well as securing new hires—extremely difficult to achieve. The potential clients that did seek out Dust Detail Eco Cleaners were not businesses in the company’s desired industry or region.
Solution
NovaLink re-oriented Dust Detail Eco Cleaners’ approach with buyer personas for hospital administrators and superintendents that guided a targeted Google Ads campaign. The campaign was supplemented by a marketing plan that included emails, LinkedIn campaigns and AI-driven pay-per-click advertising. NovaLink also redesigned the company’s website with intuitive navigation, clear service pages, and an engaging careers page.
Results
Six months after its launch, website visits through paid search rose by 141%, and visits directed from social surged by 230% as artificial intelligence decreased cost per conversion. In less than a year, Dust Detail Eco Cleaners obtained hundreds of qualified leads that turned into valuable new clients. With 20% in revenue growth, the company grew its operation, broke into new markets, and became a leader in its region and industry generating a 10x return-on-investment.
710%
site traffic increase
339%
organic lead search
31%
increase in digital revenue
